For Real raises Rs 3.2 crore from Titan Capital to build online factory outlet marketplace

For Real, an online factory outlet marketplace redefining branded value shopping in India, has raised Rs 3.2 crore in a pre-Seed funding round from Titan Capital.

The startup will use the fresh capital to build and scale its technology platform and drive early user adoption.

Founded by Anurag Sheth and Mohit Sheth, For Real is building a dedicated online factory outlet marketplace that separates liquidation from primary commerce.

The platform enables brands to liquidate excess inventory in a predictable and transparent manner, without impacting their core sales channels. For consumers, it offers a discovery-led value shopping experience focused on branded products rather than random discount-led browsing. 

“We have backed Anurag and Mohit because they have a clear understanding of a real and persistent problem brands face with excess inventory. They are building a structured, tech-led off-price marketplace with a strong focus on brand integrity, rather than short-term liquidation. As the industry evolves, their clarity of thinking and disciplined approach to solving this problem gives us confidence in For Real’s long-term potential,” said Titan Capital Spokesperson. 

Anurag Sheth, CEO and Co-Founder, For Real, said, “For Real is India’s first online factory outlet marketplace, built to fundamentally change how brands liquidate inventory and how consumers discover value. We’re building a paradigm shift; a brand-safe channel that separates liquidation from fresh merchandise and cuts the need for brands to hoard unsold inventory for months or dilute their primary channels.” 

Mohit Sheth, CTO and Co-Founder, For Real, said, “Value shopping in India has been broken for years; cluttered feeds, poor discovery, and experiences that make finding the right product at the right price harder than it should be. At For Real, we’re building a purpose-designed discovery engine that simplifies choice, surfaces the right products faster, and removes friction for value-first shoppers. The result is a significantly faster shopping journey that translates into a superior customer experience”