Former Freshworks executives founded AI SaaS startup Highperformr raises $3.5M in a seed round

AI SaaS startup Highperformr has raised $3.5 million in a seed funding round led by Venture Highway.

The round also saw participation from Neon and DeVC, along with several notable angel investors, including Shan Krishnasamy, Sidharth Malik, Suman Gopalan, Arvind Parthiban, Alok Goel, and Tarkeshwar Thakur. 

Highperformr was founded in July 2023 by former Freshworks executives Ramesh Ravishankar and Srivatsan Venkatesan. It is headquartered in Delaware, US, and has additional offices in India.

Enhancing native AI capabilities

The startup plans to channel the funds primarily into research and development to enhance its native AI capabilities.

A significant portion of the investment will also be allocated towards hiring product and engineering talent in India and building a strong distribution network.

"We want to build the R&D team in India and most of our investment will be going into that and of course we will also focus on distribution and build our sales team as well,” said Ravishankar.

What does Highperformr do?

Highperformr has introduced its first product, Highperformr for Teams, a social media management platform tailored specifically for B2B companies.

The platform supports social publishing, scheduling, cross-posting, team collaboration, and social AI-driven analytics and insights. It is designed to engage more effectively with prospects and understand competition, addressing the 95% of users not actively searching for products online.

“About 95% of users who are not actively searching for products online are often overlooked in demand generation strategies. We’re flipping the script by focusing on these users," explained Ravishankar.

What features does Highperformr offer?

The platform utilizes generative AI to assist in writing, curating, ideating, and posting content variations, which can be promoted across multiple accounts. It includes advanced analytics capable of differentiating genuine business prospects from superficial engagements and offers detailed insights into user interactions that could convert into leads.

This is particularly beneficial for companies aiming to amplify their social media presence and accelerate growth in their sales pipelines. 

Focused on expanding its product and service offerings 

With the new funding, Highperformr is set to expand its services and product offerings, aiming to include platforms like Instagram and Facebook to its analytics capabilities.

The startup, which is currently operating from Delaware and Chennai and various co-working locations across India, plans to grow its team and continue innovating in the social CRM space.