Former Indian cricketer Virender Sehwag invests in Jaipur-based fintech startup Getepay

Cricket legend Virender Sehwag has joined the fintech sector by investing an undisclosed amount in Jaipur-based startup Getepay.

As part of his involvement, Sehwag will also serve as the brand ambassador and lend his voice to some of the company's Interactive Voice Response System (IVRS) services.

“I am thrilled to be onboard Getepay and be a part of their digital innovation journey. At Getepay, we are building digital offerings, especially for Bharat, which has excited me to be part of this journey. I am sure we will take this to maximum merchants in the coming days and enable cost-effective solutions for them," Sehwag said.

What does Getepay do?

Founded by Pravin Sharma in 2016, Getepay specializes in providing customized digital payment and commerce solutions to merchants.

The startup offers a holistic digital solution that includes transaction management, website integration, UPI QR codes, a payment gateway, HR, CRM, and more.

“At Getepay, our vision is to create a safe, secure, and efficient payment ecosystem with a comprehensive package of products and services that enable businesses of all sizes and shapes to scale and grow. We think that payments have a long way to go from here, backed by policies from the regulator and the government. We want to be an active player in the payment ecosystem, providing services to merchants through continuous innovation leveraging technology," said Pravin Sharma, Founder and CEO of Getepay.

Getepay's market presence?

Getepay claims to have partnered with over 15 lakh merchants and more than 150 banks across nearly every state in India.

It also claims to have raised over $4 million from prominent investors, including Mahavir Pratap Sharma, Hyderabad Angels, ITI Growth Opportunities Fund, DBR Ventures LLP, and Yogesh Chaudhary.

Looking ahead to 2025, Getepay plans to expand its payment and digital services to its existing merchant base, aiming to reach 25 lakh merchants. The startup also has advanced plans to expand internationally.