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(L to R) Sashank Vandrangi, Co-founder, GameRamp; Anuj Tandon, Partner, India & UAE, BITKRAFT Ventures; Vivek Ramachandran, Co-founder & CEO, GameRamp
GameRamp, an AI-native operating system to help mobile free-to-play games and consumer apps scale, has raised $5.4 million in a pre-seed funding round led by BITKRAFT Ventures, and backed by South Park Commons, Mixi, DeVC, along with other prominent global angel investors.
The startup plans to use the raised capital to boost expansion of its engineering and applied AI teams in the USA and India. It will also focus on expediting the launch of two services: Sentinel, an AI platform offering real-time personalisation of in-game economies and monetisation through reinforcement learning; and Grow, a one-click embedded financing layer to provide developers seamless access to capital.
Founded by Vivek Ramachandran and Sashank Vandrangi, GameRamp empowers developers to experiment and deploy their monetisation strategies in a fully-automated fashion. This helps studios drive a 40–60% increase in revenue and scale faster. The platform continuously improves in the background, ensuring that the user experience is always optimally tuned.
“Scaling new apps or games has increasingly become hyper-competitive, Developers need to be best-in-class in an array of disciplines outside the core product experience. What if we could turbocharge this with AI?” said Vivek Ramachandran, Co-founder & CEO of GameRamp.
“It isn’t just above improving existing processes; it’s enabling a completely new level of experimentation and insight. Our partners across regions like Vietnam, India and Turkey are seeing strong results and we are excited to launch globally in the near future”
Anuj Tandon, Partner at BITKRAFT Ventures, said, “GameRamp’s team embodies a blend of deep expertise across machine learning, product growth and investing. They have a unique perspective on what it takes to win in hyper-competitive markets, and their obsession with developer outcomes shows in their early customer love. This positions GameRamp to fundamentally redefine how consumer internet entrepreneurs scale in emerging markets.”
“As we kick off our deep focus on emerging markets, GameRamp stood out as the obvious partner for one of our first lead investments in the region. Their vision and execution gave us confidence to back them as a global fund.”
GameRamp is headquartered in San Francisco and has an R&D hub in Bengaluru, Karnataka, India.