Gaurav Taneja's BeastLife is now valued at Rs 120 crore after raising Rs 1.9 crore from cricketer Rinku Singh

Indian cricketer Rinku Singh has invested Rs 1.9 crore in BeastLife, a rising player in India's sports nutrition sector, in a move that values the Gaurav Taneja-led startup at Rs 120 crore. 

The startup will use the raised funding to expand its product portfolio, strengthen its research and development efforts, and expand distribution nationwide.

Rs 50 crore in GMV

Founded in 2023 by fitness influencer Gaurav Taneja and entrepreneur Raj Gupta, BeastLife has quickly carved out a niche in the competitive health and wellness market. In just over a year of operations, the startup claims to have crossed Rs 50 crore in gross merchandise value (GMV) and turned EBITDA-positive, with an annual recurring revenue (ARR) projection of Rs 80 crore.

The brand also says it has capped performance marketing spends at 15%, signaling disciplined growth.

Product portfolio

BeastLife's product suite includes science-backed supplements aimed at athletes and fitness-conscious consumers. Its flagship product, Pro Concentrate Whey Protein with Ultrasorb Tech, is formulated to enhance muscle recovery and overall athletic performance.

The startup emphasizes clean formulations, high-quality ingredients, and scientific validation as core principles of its brand.

“Rinku's belief in BeastLife goes beyond just a partnership," said Raj Gupta, Co-founder and CEO. “He aligns with what we're building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose.”

What did Rinku Singh say?

The investment marks Singh's foray into India's fast-expanding wellness market, where athletes are increasingly aligning with brands that emphasize performance, purity, and trust.

"BeastLife stands for something bigger than just supplements," said Rinku Singh. "It's about creating the finest products with top-quality ingredients, backed by science and integrity. What really drew me in was the brand's vision to make world-class sports nutrition accessible in India. That's something I believe in deeply and am proud to support."

"As someone who lives and breathes fitness, I understand how important it is to fuel the body with the right nutrition. With Rinku joining the BeastLife family, we're not just adding a celebrated athlete to our corner; we're reinforcing our commitment to building a brand that India's fitness community can truly trust. This partnership is a big step in making science-backed, athlete-approved supplements a household name in the country," said Gaurav Taneja.