GenWise developing lifestyle app for elderly people raises $15 million

GenWise, a lifestyle platform catering to the elderly, secures $3.5 million in seed funding led by Matrix Partners India, with participation from DBR Ventures (affiliated with Jagran Group) and Climber Capital and angel investors such as Kunal Shah, Suhail Sameer, and Achal Mittal.

The startup plans to use the raised funding to build its team and support the app launch. Initially, the app will operate on an invite-only basis for users. The startup further said that as the app garners popularity among users, it will gradually expand its user base and incorporate additional features to enhance the platform’s functionality. 

“GenWise embodies our collective vision to develop a lifestyle app that not only empowers the elderly but also bridges the prevailing digital gap between generations that we witnessed within our own families. We strongly believe that age should not be a barrier for anyone to leverage the potential of going digital and its various possibilities,” GenWise cofounder Rajat Jain said.

Founded in 2023 by BharatPe's executives Vijay Aggarwal (Chief Technology Officer), Rajat Jain (Chief Product Officer of Lending and Consumer Products), Geetanshu Singla (Vice President of Technology), and Nehul Malhotra (Head of PostPe), GenWise said it provides a specialized community platform tailored to the needs of the elderly population.

The startup enables elderly individuals to access a wide range of features spanning digital literacy, financial management, wellness, and social engagement, enhancing their overall lifestyle.

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