Shark Tank India-featured Go DESi raises Rs 41Cr led by Aavishkaar Capital

Bengaluru-based packaged food startup Go DESi has raised Rs 41 crore in equity funding led by impact investor Aavishkaar Capital.

The round also included participation from existing investors, such as Rukam Capital, Roots Ventures, and DSG Consumer. This funding will aid Go DESi in geographic expansion, increasing its product range, and building capacity.

This was the seventh investment from the $150 million Aavishkaar India Fund VI that focuses on impact sectors, including financial inclusion, sustainable agriculture, climate, consumer and healthcare in India.

Geographical expansion and capacity building

 Go DESi plans to use the funds to expand geographically, deepen its stock-keeping unit (SKU) presence, and build capacity.

Co-founder Vinay Kothari noted, "There are immense opportunities in the packaged food industry in India which is growing rapidly at 20-25%." The funding will also help Go DESi "strengthen its product portfolio, accelerate marketing, rapidly scale our geographic focus, and expand our distribution reach."

What does Go DESi do?

Founded in 2018 by brother-sister duo Vinay and Raksha Kothari, Go DESi offers products inspired by regional flavours, tastes, and formats. The startup claims to have sold over 15 million units, and its products are available in over 40,000 stores nationwide. Go DESi was also featured in Shark Tank Season 2.

Divya Gupta, Investment Director at Aavishkaar Capital, commented, "We are excited to welcome Go DESi into the Aavishkaar family and join their journey of transforming the confectionary landscape in India – while impacting the rural economy. The company has created a strong brand name and a robust distribution engine in a short time."

The Indian confectionery market is valued at over $17 billion, with a significant portion unorganized and ripe for new brands to emerge.