Gramiyaa, a vertically integrated cold-pressed oil brand, gets Rs 7.2 crore in funding

Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in a pre-Series A funding round led by Homegrown Ventures, Campus Fund, and Mumbai Angels.

Founded by third-generation oil maker Sibi Manivannan, Gramiyaa is a wood cold-pressed oil. The startup operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity.

It offers a wide range of cold-pressed oils through D2C platform, key retail outlets, e-commerce and quick-commerce channels

Purpose of fundraising

With this fresh capital infusion, Gramiyaa is expanding its production capacity to 4 lakh litres per month. The startup is enhancing its sourcing capabilities and streamlining manufacturing processes to deliver consistent, high-quality oils at scale.

This expansion will also strengthen Gramiyaa's distribution channels, including its D2C platform, offline retail, and its fastest-growing sales driver — quick commerce, the release notes.

Aiming to achieve Rs 36 crore in ARR

Gramiyaa said it is on track to achieve Rs 36 crore in annual recurring revenue (ARR) by March 2025, which would further strengthen its position as the go-to brand in India's evolving cold-pressed oil market.

"This investment reinforces our commitment to owning our production process, which is key to maintaining consistent quality as we scale. The funds will also support our efforts to build brand awareness and further establish Gramiyaa as a leader in the healthy cooking oils segment," said Yaseen.

"The cold-pressed oil category in India is no longer a niche; it's evolving into a robust market driven by consumer demand," said Nader Amiri, General Partner at Homegrown Ventures. "Gramiyaa isn’t just riding this wave; they're shaping it by setting new benchmarks in quality and transparency. Reinvesting in them was an easy decision given their exceptional team and remarkable progress."