Gro Club operating D2C kids subscription platform raises Rs 4.3Cr in a pre-Seed round

Gro Club operating D2C kids subscription platform, has raised Rs 4.3 crore in a funding round at a valuation of Rs 25 crore.

The round was led by Ramaiah Evolute, a startup wing of MS Ramaiah Group, with participation from angel investors, including Deepak Gowda of Ascent Capital, Purushotham R, Chirag Shah of Velvet (Los Angeles), Isaac Reyes of Ravis (Panama), Amit Nanavati of Juicy Chemistry, Sanjay Munirathna of Keerthi Group, Dinesh Talera, Shricharan N J, and Sanjay Sunku (Drink Prime).

Founded in January 2022 by Pruthvi Gowda, Hrishikesh, Sapna, and Roopesh Shah, Gro Club offers subscription-based products for growing kids, allowing them to upgrade as they grow. The startup said it provides parents with the opportunity to subscribe to products for their growing children. The startup also fosters holistic development by teaching kids about responsible consumption.

According to the company's statement, Gro Club is currently available in Bengaluru.

Since its inception, the platform claims to have onboarded around 4,500 subscribers within a 25-kilometer operating range, generating monthly subscription revenue rate of nearly Rs 23 lakh.

Statements:

“Gro Club is on a mission to disrupt the kids space through subscription plans tailor made for access economy, meaning parents never need to buy certain products for their kids again. The fact that parents can now subscribe to a product for the period it is useful to their kids itself is a gamechanger,” said Samartha Raghava, Chief Strategist, Ramaiah Evolute.

“Circular Economy is a transformative concept, especially in this age of rapid climate change, that promotes responsibility, reuse, and regeneration without compromising on consumer experience. Consider a scenario of having growing kids at home – as parents, we naturally want to provide them with various consumer goods like clothes, shoes, cycles, strollers, books, toys, etc. However, the reality is that kids outgrow these products quickly, leading to wastage and drain of resources," said Deepak Gowda, Partner Ascent Capital.

"Gro Club is disrupting this broken “buy and discard economy” by creating a “subscribe and recycle economy” ensuring a superior product experience at an affordable price point accessible to all aspiring parents. Unlike traditional market purchases that may only last for a year, products from Gro Club can be effectively used for a minimum of 10 years and in some categories a lifetime. This significantly reduces resource utilization, improves affordability, enhances kids’ experience and engenders profitable growth," Deepad added.

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