Gurugram-based 3SC raises Rs 33Cr in funding from existing investors

Gurugram-based SS Supply Chain Solutions (3SC) raised Rs 33 crore (or approx $4 million) in funding from existing investor GEF Capital’s South Asia Growth Fund.

The startup fundraising marks a significant boost to the innovative supply chain technology service provider and aims to enhance the multi-fold growth in the AI-based Software as a Service (SaaS) business. The SaaS offering is focused on Europe and the US as primary markets.

Enhancing AI/technology capabilities

The startup plans to use the raised capital to enhance AI/technology capabilities and scale operations to meet increasing market demand.

A major portion of the investment will be used for product and technology development and global market expansion, the startup said.

“This funding is a significant step in our journey and we aim to amplify our operations in the global markets, particularly in enhancing our SaaS offerings," said Sarita Das, Co-Founder of 3SC.

Das said the investment will accelerate "our growth trajectory and strengthen our offerings while driving greater value for our clients and stakeholders."

What does 3SC do?

Founded in 2012 by Lalit and Sarita Das, 3SC provides supply chain solutions, catering to a diverse array of industries such as pharmaceuticals, healthcare, industrials, FMCD, FMCG, and e-commerce.

The startup's efficient execution solutions and proprietary technology stack, developed using advanced analytics and AI & ML tools, help in orchestrating complex supply chains while driving compelling ROIs for its diverse customer base in India, Europe, South East Asia, the Middle East, and the US.

It claims to serve over 75 global clients and boasts a strong team of engineers and data scientists. 3SC's Supply Chain Execution and Logistics Business Unit primarily operates in the Indian market. 

Investor comments

Raj Pai, Managing Partner at GEF Capital, said, “At GEF Capital, we're pleased to further support 3SC's journey. This investment is an outcome of our confidence in the company's leadership and innovative solutions. We believe in 3SC’s potential to make a meaningful impact in the industry, and we're committed to assisting their growth and expansion efforts.”

Previously, 3SC raised $15 million in a Series B funding round from GEF Capital’s South Asia Fund, with participation from GEF Capital.