Health-focused bread brand The Health Factory raises $3.5 million

Health-focused bread brand The Health Factory has raised $3.5 million in a Seed funding round led by Peak XV’s Surge. 

The investment marks a significant milestone as the company continues to redefine bread consumption with a focus on quality, authenticity, and consumer well-being.

The Health Factory's offerings

Founded in 2018 by Vinay Maheshwari and Mohit Sankhala, along with bakery expert and mentor Jos Vast, The Health Factory cl

Health-focused bread brand The Health Factory has raised $3.5 million in a Seed funding round led by Peak XV’s Surge. 

The investment marks a significant milestone as the company continues to redefine bread consumption with a focus on quality, authenticity, and consumer well-being.

The Health Factory's offerings

Founded in 2018 by Vinay Maheshwari and Mohit Sankhala, along with bakery expert and mentor Jos Vast, The Health Factory claims to offer India’s first protein bread and vegan protein bread. In addition to its popular zero-maida bread, all of the brand’s products are free from chemicals and preservatives.

The Health Factory's products are now available in major cities, including Mumbai, Pune, Bangalore, Delhi, Chandigarh, Ahmedabad, Lucknow, Hyderabad, and Chennai, through leading quick commerce platforms such as Zepto, Swiggy Instamart, and BlinkIt.

The startup has recently expanded into Chandigarh, Ahmedabad, Lucknow, Chennai, and Hyderabad. It now aims to further penetrate Tier 1 and Tier 2 cities to address the growing demand for healthier bread options.

Purpose of fundraising

The Health Factory plans to use the raised capital to accelerate its efforts in product development and R&D, driving the creation of new product segments. Additionally, the startup plans to expand its retail presence in both general and modern trade channels.

The investment will also enhance logistics and operational technologies, ensuring streamlined processes to support the company’s rapid growth, according to a release shared by the startup.

“We are thrilled to have the backing of Peak XV’s Surge along with Kartik Mehta and Ali Tambawala, Sunil Tulsiani as we enter our next phase of growth. This investment will enable us to disrupt additional markets with our health-focused offerings. We have received interest from numerous Tier 1 and Tier 2 cities, and this funding will allow us to expand our reach to more pin codes, ensuring our products are accessible to more consumers seeking healthier options," said Vinay Maheshwari, Founder of The Health Factory.

The startup claims to have grown multifold in the last 24 months, with a 65x increase in sales.