The investment marks a substantial step in the food tech sector, with Curefoods known for its diverse culinary brands like EatFit and Cakezone.
What is the purpose of funding?
With this round of funding, the startup would focus on expanding its reach, enhancing features, and introducing updates to improve the overall user experience.
What does Hogr do?
Founded by Jugul Thachery and Harish Harshan, Hogr stands out in the market by enabling personalized restaurant and dish discoveries. Users receive recommendations from contacts, family, friends, and fellow food enthusiasts, ensuring a tailored and social approach to food exploration.
According to the startup, the system simplifies the process of discovering new culinary experiences and fosters a broad network of food enthusiasts. Jugul Thachery, Hogr's founder and CEO, emphasizes the platform's role in creating a community for food lovers.
Jugul Thachery, Founder and CEO – HOGR, stated, “We see HOGR as more than just an app. We strive to create a community where food enthusiasts come together to share the joy of discovering new dishes and places to eat, fostering social connections through this platform. We are elated to have found synergies with Curefood to partner with in our growth journey.”
Harish Harshan, Co-founder, and CTO – HOGR, further added, “Curefoods is a pioneer in the food tech sector and having them onboard will help propel Hogr in the right direction. We have some exciting times ahead and are looking forward to create an unparalleled experience in food discovery and social engagement to our users.”
Curefoods' expanding influence
Curefoods, with over 200 cloud kitchens and offline stores across 15 cities in India, is a major player in the food industry. The company raised Rs 300 crore in an equity and debt round and expanded its portfolio by acquiring brands like YumLane Pizza and Millet Express.
Ankit Nagori, Founder of Curefoods India, said, “We’ve noticed that HOGR addresses and streamlines the challenge of discovering new dishes and restaurants, as well as forms a food community via peer-to-peer recommendations. This aspect intrigued us and motivated our decision to invest in this app.”
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