Home automation startup Keus Smart Home raises Rs 100Cr funding led by OAKS Asset Management

Keus Smart Home, a smart home automation startup, has raised Rs 100 crore ($12 million) in a funding round led by OAKS Asset Management, marking its first external funding round.

OAKS Consumer Fund invested Rs 80 crore, while the remaining capital was infused by the company's founders, Brijesh Chandwani and Subram Kapoor. 

Who are the founders?

Keus was founded by Brijesh Chandwani and Subram Kapoor. Subram emphasized Keus design thinking based on deep innovation, converging with an ethos of operational excellence and customer service.

Brijesh Chandwani, Managing Director and Founder of Keus Smart Home said, “We are clearly witnessing a rising tide in the Smart Home landscape in India. We are excited about this partnership with OAKS and committed to pioneering innovation, expanding our business horizons and putting India on the global map in the smart home space..’

Launching new experience centres

With this new influx of capital, Keus plans to launch new experience centers in key Indian cities including Delhi NCR, Bengaluru, Pune, and Mumbai, while also expanding its presence in Tier I and II cities.

The strategic expansion aims to consolidate Keus's position in the premium homes segment and introduce new product offerings in home automation and lighting, as per the company's statement. 

Keus's journey and market position

Founded in Hyderabad in 2017, Keus has quickly emerged as a design-centric smart home company, catering to the premium and luxury homeowner market in India.

The startup has previously partnered with architects and interior designers in Hyderabad, deploying its advanced smart home systems in over 1,500 residences. 

The home automation market in India is poised for significant growth, with projections suggesting it could reach $25.64 billion by 2030, up from $4.83 billion in 2022.

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