Home décor brand DecorTwist raises $200,000 to launch new products, expand to quick commerce platforms

DecorTwist, a direct-to-consumer (D2C) home décor brand, said it has raised $200,000 in a bridge pre-Series A round led by angel investor Tejas Paresh Lodaya.

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The startup said it will use the funding to strengthen inventory, launch new products, and expand to quick commerce platforms.

Founded in 2022, DecorTwist aims to make stylish and eco-friendly décor more accessible and affordable to households across India. The brand has generated more than Rs 12.5 crore in revenue, served over 100,000 customers, and recorded a 17% repeat purchase rate, which it said reflects strong customer loyalty.

Its products, spanning storage, dining, kitchenware, and pooja essentials, are sold through platforms such as Amazon, Myntra, and Flipkart.

“This investment is an important step forward for us”, said Anupam Rajey, Founder of DecorTwist.

“At DecorTwist, we intend to build a brand that can last for generations. We want to be the ones that grow responsibly, stay profitable and keep the customer happy and satisfied. With the support of our investors, we will be able to build stronger inventory, enter quick commerce, and make our thoughtfully designed products available to even more households. Our vision is to become India’s most loved D2C home décor brand, synonymous with quality, sustainability, and innovation.”

Tejas Paresh Lodaya added, “I have known Anupam for over a decade now and I have seen his remarkable ability to build solutions that scale across industries and deliver real impact. What sets him apart is not just his vision, but his deep command of data and analytics. He understands the numbers and insights and how to convert them into business outcomes better than anyone I have ever known.”

India’s home décor market is projected to reach $30 billion by 2026, driven by urbanization, rising disposable incomes, and e-commerce growth. DecorTwist said it aims to become India’s most loved D2C home décor brand, offering functional, stylish, and sustainable products to transform living spaces.