HomeEssentials raises Rs 70 crore from 360 One Asset, IndiaQuotient to accelerate retail expansion

HomeEssentials, India’s fastest-growing D2C brand for home and kitchen essentials, has raised $8 million, or Rs 70 crore, in a pre-Series B funding round led by 360 ONE Asset, a Mumbai-based multinational wealth and asset management company.

The round also saw participation from existing investor India Quotient.

HomeEssentials, which was founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, is positioning itself in India’s largely unorganised home products market.

According to the founders, the brand aims to serve Indian homes with functional, aesthetic, and affordable solutions that go beyond basic utility.

With a “design-first” approach to everyday items such as airtight storage and ergonomic loose furniture, Home Essentials seeks to bridge the gap between expensive luxury brands and unbranded utility items and aspires to become a destination for home and kitchen products.

The startup, which offers a curated range of 1,000+ products, said the raised capital will primarily be directed towards expanding its omnichannel presence and deepening its product portfolio in kitchen and home improvement.

“At Home Essentials, our vision is to become the ultimate destination for thoughtfully designed home and kitchen essentials. The strong response to our experiential stores validates our belief that customers seek products that are both highly functional and beautifully crafted,” said Tanishq Jain, who is also the CEO of HomeEssentials.

Since inception, HomeEssentials has grown from a small-town operation to a nationwide brand, serving over a million customers. It aims to scale revenue to Rs 500 crore over the next two to three years and reach five million households.

Additionally, the brand maintains positive unit economics with a focus on profitability and plans to expand its offline presence to 20 stores across the country by the end of the year.

Divyam Jain, who is also the CMO of HomeEssentials, said, "Our vision has always been to build a brand that integrates itself seamlessly into modern homes. Not as an add-on but rather as a natural extension of their lifestyles. We’re consistently seeing demand for solutions that bring together thoughtful design, smart functionality and space optimization. That intersection is where HomeEssentials operates. The strong response across our D2C platform, quick commerce, and now retail stores shows that the audience is ready to welcome us into their homes. This has given us the confidence to scale faster and meet them with products that are designed for real, everyday living."

Sumit Jain, Senior Fund Manager, 360 ONE Asset, said, “Home Essentials is redefining a large fragmented category with aesthetic and functional products, and are creating a leading home and kitchen destination-play in India.Tanishq and Divyam have demonstrated exceptional execution skills, building a capital-efficient business that resonates deeply with the aspirational Indian consumer. We are excited to become partners in their scaling journey, as they build India’s most loved Home & Kitchen brand.” 

Madhukar Sinha , Partner , India Quotient, said, “We backed Home Essentials early on as Tanishq and Divyam identified a clear gap in the Indian market for home utilities that seamlessly blend smart functionality with premium aesthetics at affordable price. Their rapid growth speaks for itself. We are excited to see them leverage this new round to expand their catalogue and reach millions more customers across the country.”

“With the continued support of India Quotient and the backing of 360 ONE Asset in this phase of growth, this capital enables us to expand from a strong online presence into thoughtfully designed physical stores across Tier 1 and Tier 2 cities, accelerating our journey to build a nationwide retail footprint,”Jain added.