Homegrown craft alcoholic beverage startup Feline Spirits raises Rs 5.2 crore in funding

Feline Spirits, a homegrown craft alcoholic beverage startup, has raised Rs 5.2 crore in a funding round led by Inflection Point Ventures (IPV), a Gurugram-based angel investment firm. The startup plans to use the raised capital to fuel portfolio expansion and support its entry into new geographies.

Founded by Prabhat Sharma (CEO) and Rohit Saxena (COO), Feline Spirits delivers handcrafted liquors in premium packaging at affordable prices. The startup has developed a diverse portfolio across vodka, whisky, and brandy in the premium and mass-premium segments.

It emphasises transparency in its distillation practices and claims to use authentic ingredients, aiming to cater to the evolving tastes of modern Indian consumers.

"At Feline Spirits, our vision has always been to redefine India's alcohol industry by crafting high-quality, premium spirits," said Prabhat Sharma, CEO of Feline Spirits.

"Our partnership with IPV has provided us with the right strategic backing to accelerate our expansion and establish Feline Spirits as a formidable player in the market. As we expand our footprint across the country and strengthen our partnerships, we're excited to lead a transformation in the way consumers engage with and enjoy craft alcohol," Said Prabhat Sharma, CEO of Feline Spirits.

Market presence

Feline Spirits claims that it is operational across eight states and the union territories and has served more than 2 million customers so far. The startup is now focused on expanding strategically across both private and government-owned markets.

"India's alcohol market has long been split between low-quality mass products and overpriced international brands. Feline Spirits bridges this gap by offering premium, handcrafted liquor that's high in quality, thoughtfully designed, and reasonably priced. Feline is setting a new standard, where well-made, great-looking spirits are no longer a luxury, but the norm," said Ankur Mittal, Co-Founder of IPV.

Financial performance

In FY23–24, Feline Spirits recorded a monthly top-line of over 2 lakh bottles (10,303 cases), with revenue exceeding Rs 11 crore. In FY24–25, the startup sold more than 19,751 cases (over 4.1 lakh bottles), generating sales worth over Rs 25 crore. It has secured operating licenses in eight markets, including five that are government-owned and operated.

India's Spirits market is projected to reach $31 billion in 2024, growing at a CAGR of 6.51% between 2024–2028. Globally, the market was valued at $1.4 trillion in 2022 and is expected to grow to $2 trillion by 2027, highlighting immense potential in this sector.