Homegrown D2C brand Foxtale raises $30 million in funding to accelerate skincare innovation

Foxtale, a new-age D2C skincare brand redefining the skincare experience for Indian consumers, has raised $30 million (approximately Rs 250 crore) in a Series C funding round.

The round saw participation from Japanese multinational company KOSÉ Corporation, along with continued support from Panthera Growth Partners, Z47, and Kae Capital.

The startup aims to revolutionize skincare through science-backed innovation, consumer-first strategies, and a deep understanding of diverse Indian skin types.

Partnering with KOSÉ corporation

In addition to funding, Foxtale has also entered into a strategic partnership with KOSÉ corporation to expand the global beauty leader’s presence in India.

The partnership will leverage Foxtale’s deep expertise in D2C strategies and its nuanced understanding of the Indian beauty market, paired with KOSÉ’s rich experience in the global market. Both companies aim to redefine beauty standards in India. 

Together with KOSÉ Corporation, Foxtale will look at an expanded and elevated R&D process for further innovation- fusing KOSÉ’s advanced technological capabilities within R&D and Foxtale’s intrinsic and in-depth understanding of Indian skin.

Using modern science and technology

Founded in 2021 by Romita Mazumdar, Foxtale is reshaping the skincare landscape by placing consumer narratives at the centre of all its initiatives. The startup claims that it uses modern science and technology to create innovative and safe formulas that cater to the changing emotional and lifestyle needs of Indian women.

"This funding by KOSÉ Corporation will enable us to scale faster, innovate deeper, and bring effective and accessible skincare to even more people across India. Beyond growth, this partnership also marks a step towards fostering stronger global relations, blending international expertise with local insights. It’s about building a brand that genuinely resonates with our customers and creates a lasting impact in their skincare journeys," said Mazumdar.

The startup will also use the raised capital towards deepening its footprint in existing markets and strengthen its R&D capabilities to drive continuous product innovation in efficacious skincare formulations.