Homegrown healthy food brand Salad Days raises Rs 30 crore in funding

Salad Days, a homegrown healthy food brand specialising in salads, grain bowls and other nutritious offerings, has raised Rs 30 crore in a Series A funding round co-led by V3 Ventures and Client Associates Alternate Fund (CAAF).

The investment marks Salad Days’ first institutional backing in more than a decade of profitable operations.

The company plans to use the new capital to accelerate its omnichannel expansion, including opening new stores and strengthening its technology, marketing, and hiring efforts.

Salad Days' market presence

Founded in 2014 by entrepreneur Varun Madan, Salad Days has made its name by putting a spotlight on healthy, affordable meals in a market that is projected to reach $30 billion by 2026.

The brand claims that it operates through 25 cloud kitchens, with 12 outlets in Delhi-NCR, nine in Bengaluru and four in Mumbai. It also maintains its own organic farm in Vasant Kunj to ensure premium quality produce.

Beyond salads, its menu features items such as grain bowls, oatmeal, soups, cold-pressed juices and smoothies.

Leadership comments

Madan said the infusion of capital represents a major milestone in Salad Days’ evolution from a bootstrapped venture to a major player in India’s rapidly expanding healthy food sector.

"Having built Salad Days on a foundation of customer trust for over a decade, this funding marks an exciting new chapter in our mission to make nutritious eating accessible to all Indians,” he said.

"These fresh funds will enable us to further scale our impact significantly, whether it’s expanding our geographic footprint or introducing more variety to our menu. We will continue to innovate our offerings while maintaining the quality and consistency that our customers trust us for.”

Investors comment

Speaking on the investment, Arjun Vaidya, co-founder and managing partner of V3 Ventures, said, “At V3 Ventures, we actively seek businesses that combine strong fundamentals with scalable growth potential. India is changing the way we eat and Salad Days caters to this new theme perfectly. Their journey of bootstrapped profitability and market creation for over a decade demonstrates that they have the right platform to see serious scale from here. As a gluten-free, artificial sugar-free and health-conscious eater - the offering did resonate with me personally as well.”

Shivam Diwan, executive director and head of Client Associates Alternate Fund (CAAF) said, “We are very excited to partner with Salad Days in its Series A fundraise. Salad Days is among our first few investments at CAAF, and it truly represents what we look for in an ideal investment – a customer-obsessed, mission-driven founder who has been able to create a category-defining brand, profitable, sustainable execution, and strong, scalable unit economics. All of this is in a consumer category which we think will only go from strength to strength with time. Looking forward to building the Company and category together with Varun.”