Hoopr raises Rs 4 crore in funding to boost expansion of automated music licensing marketplace

Indian music licensing platform Hoopr has raised Rs 4 crore in the first tranche of its pre-Series A funding round led by Inflection Point Ventures (IPV), with participation from multiple family offices and existing investors.

Hoopr is also engaged in advanced talks with several investors to raise more capital in this round, which valued it at Rs 160 crore post-money. 

The firm will use the raised capital to accelerate the expansion of Smash, its self-serve, automated music licensing marketplace while deepening its Bollywood, regional, and global music catalogues.

It will also focus on strengthening product innovation, scale talent, and fuel global expansion, as Hoopr works to align its catalog with international markets and onboard global music for licensing in India.

Notably, Hoopr has strategic partnerships with Yash Raj Films Music, Universal Music, Saga Music, Merchant Records, and Adobe. Over the past three years, the platofmr has collaborated with 300+ independent artists across 21 regional labels, disbursing more than Rs 4.5 crore in royalties.

Mitesh Shah, Co-Founder, IPV said, "India’s creator economy is exploding, and Hoopr’s stepped in right where people need them ~ making copyright-safe music easy to get for anyone making digital content. With so many videos coming up everywhere everyday, their licensing solution just lands at the perfect moment. At IPV, we’re excited to back Hoopr. Their goal to create India’s biggest music licensing ecosystem and take it worldwide feels just right for where the industry’s headed."

Gaurav Dagaonkar, Co-founder & CEO said, "At Hoopr, our vision is to shape the future of India’s creator economy by empowering musicians, enabling brands, and driving the next wave of the digital music revolution. With 4.4x growth since inception and 300% revenue growth this year, we’re now expanding globally and unlocking new monetization models for creators and brands. Over the next five years, we aim to build the world’s most trusted and intelligent music licensing platform — one that connects creativity and commerce seamlessly while strengthening India’s position on the global music map."

Meghna Mittal, Co-founder & CRO, said, "Our technology forms the backbone that makes Hoopr scalable, transparent, and future-ready. This investment will fuel our AI-led innovation — enhancing efficiency, accountability, and brand protection while empowering creators like never before. As the creator-brand economy evolves, technology will define the future of music licensing — where every use is traceable, every creator is fairly rewarded, and every brand is protected. By strengthening our tech infrastructure, we’re building Hoopr to lead this transformation in India and beyond."