Amazon, Facebook Co-founder , others invests in Hopscotch

Hit the Mark, the parent firm of kids fashion brand Hopscotch, has raised $20 million in a funding round led by Amazon, with participation from Facebook co-founder Eduardo Saverin,  and existing investors, including Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures.

The startup plans to use the raised capital to expand its offerings and serve even more customers with the latest styles in kids' fashion.

"Hopscotch is the go-to digital brand for parents who want their kids to look stylish - everyday and on every special occasion. This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style," said Rahul Anand, founder and CEO, Hopscotch.

Hopscotch said it operates a platform that is a digital destination for kids' fashion, offering a seamless online shopping experience to parents who want their kids to look stylish every day and on every special occasion.

With its vertically integrated technology platform, Hopscotch identifies top fashion trends and delivers the latest styles to customers before other retailers.

"Hopscotch has strong brand recall in the kids' category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. Rahul, the founder, and his management team are passionate about building out the brand. We have been impressed to see what they have done till date", said Preetham N, director, Corporate Development, Amazon.

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