HouseEazy, a vertical marketplace for resale homes, announced on Tuesday that it has raised $1 million in a seed funding round led by Antler.
The round also saw participation from a range of investors, including India Accelerator, AC Ventures, Agility Ventures, Finvolve Ventures, and industry veterans like Pirojsha Godrej and Sandeep Aggarwal.
Revolutionizing secondary real estate market
Founded in 2021 by Tarun Sainani and Deepak Bhatia, HouseEazy aims to revolutionize the secondary real estate market. The startup is developing a full-stack, data-driven technology platform to offer the best prices and instant liquidity to sellers while providing buyers with title-checked, refurbished, ready-to-move-in homes.
Who are the founders?
The founders of HouseEazy, Tarun Sainani and Deepak Bhatia, are not new to the real estate industry. With over 25 years of combined experience, primarily at Godrej Properties, they bring a wealth of knowledge to the table.
Tarun Sainani, Co-Founder at HouseEazy, said - “The way secondary transactions are done in India has not changed for decades. They are still done traditionally, with buyers and sellers facing a lot of risk and long closure times. While these are large ticket-size transactions, the experience has always been abysmal, primarily due to the lack of a strong anchor."
He said that HouseEazy fills this gap by operating as an asset manager and closing the transaction in 15 days instead of the 3-4 months it usually takes in the traditional process. He added that the company has closed over 700 buy/sell transactions with the help of our tech stack built specifically for middle-class consumers in the last 18 months.
HouseEazy offerings
HouseEazy stands out with its proprietary machine-learning algorithm, which utilizes over 1.25 million data points to provide real-time price offers. The startup said that this approach significantly reduces the need for multiple meetings and negotiations.
The platform also boasts features like virtual staging, 3D walkthroughs, and drone shoots, enhancing the home-buying experience. The startup aims to reach an ARR of Rs 1000 crore in the next 12-15 months, focusing on the NCR market.
Addressing a need in a massive market
Rajiv Srivatsa, Partner at Antler in India, said - “The buying & selling process for resale residential properties is broken. Unlike the primary market, there are no trusted brands in this space. The $75 billion secondary real estate market is growing rapidly with strong tailwinds of increasing urbanization and is ripe for innovation.
He said HouseEazy is addressing a deep consumer need gap in a massive market. "We are excited to partner with the team as they create the go-to destination for pre-owned home transactions in India," Rajiv added.
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