Human-first social networking platform Culture raises Rs 2 crore from Acuvest Infra

Culture, a human-first social networking platform built around shared interests and real-time conversations, has raised Rs 2 crore in a seed funding round from Acuvest Infra.

The funding will be used to accelerate product development, expand community initiatives, and strengthen safety-focused platform infrastructure, the release notes.

“Social media today rewards attention, not connection,” said Anurag Rangineni, Founder and CEO of Culture. “We are building Culture to solve that. The future of social networking lies in meaningful conversations built around shared interests, not follower counts or endless scrolling. Culture is designed to help people feel heard, not performed.” “Trust is the biggest deficit in today’s digital communities,” Rangineni added.

The startup said that the latest capital will also support the rollout of creator-led ‘Spaces’, a feature that allows creators and community leaders to host live discussions, events, and hybrid online-offline experiences.

Commenting on the investment, Acuvest Infra highlighted Culture’s differentiated approach to building sustainable digital communities. “Users are increasingly moving away from noisy, performative platforms toward smaller, safer, and more meaningful communities,” said a spokesperson from Acuvest Infra.

“Culture’s focus on explicit interests, verified users, and community-driven engagement positions it well for the next phase of social networking.”

Currently in its early growth phase, Culture is expanding through college activations, café and brewery partnerships, creator collaborations, and organic community-building initiatives.

The startup plans to scale across major Indian cities before expanding to global markets, with a longer-term roadmap that includes premium subscriptions, creator monetisation tools, and native advertising aligned with user interests.