Lucknow-based hyperlocal content-commerce platform Knocksense raises funding from Venture Catalysts

Knocksense, a Lucknow-based hyperlocal content-commerce platform, has raised an undisclosed amount in its pre-Series A funding round led by Venture Catalysts. 

Founded in 2016 by Vibhore Mayank and Varul Mayank, Knocksense has carved a niche in producing hyperlocal content aimed at connecting local brands with consumers. 

Knocksense previous funding

In the ongoing pre-Series A funding round, Knocksense has raised $1 million to date. The round has seen participation from a slew of notable investors, including Mohit Satyanand, chairman of Teamwork Arts; Nitish Mittersain, founder of Nazara Technologies Limited; Venus Dhuria, co-founder of Appyhigh; Mumbai Angels Network; Lets Venture; We Founder Circle; and even singer Lucky Ali. 

What does Knocksense do?

Knocksense operates on a subscription-driven commerce model that pairs curated content feeds with exclusive privileges at local establishments. The platform claims to have established a strong presence in cities like Lucknow, Indore, Kanpur, Bandra (Mumbai), and Ahmedabad, with plans for further expansion.

Vibhore Mayank, speaking on the funding, shared, “Knocksense aims to enhance the content-commerce experience in untapped markets, creating meaningful connections between users and local brands.”

According to the founders, Knocksense will focus on deepening its market penetration, enhancing technological infrastructure, and expanding its suite of offerings to the community.

Dr Apoorva Ranjan Sharma said, "The rise of hyperlocal content production platforms in India arises out of the need to connect with various communities through personalized, localized content. We are bullish on Knocksense for its ability to do targeted advertising, local partnerships, and community engagement, which can lead to substantial revenue growth. Moreover, the scalability of hyperlocal content models allows for efficient expansion into various regions, tapping into the vast and untapped market potential across India's diverse demographics.”

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