Indian cricketer KL Rahul has joined hands with England's cricketers Ben Stokes, Stuart Broad and Jofra Archer and has come on board as a stakeholder in the UK-based athlete entrepreneurial collective called 4CAST.
With this partnership, KL Rahul would lead and develop 4CAST's operations in the Indian subcontinent, allowing emerging and established Indian athletes to explore opportunities around the spheres of media, gaming and investments.
Since its inception, 4CAST has on-boarded athletes and public figures like Jos Buttler, Tyrone Mings, Liam Livingstone, Jason Roy, Jack Nowell, Anthony Watson, Josh Denzel, Tom Evans, Chris Hughes, and Matthew Potts.
Expressing his vision for 4CAST in India, KL Rahul said, “ My vision eventually is to form a culture of greater financial management and responsibility across sports people in India and I also hope to help them secure their future beyond just sports too. Translating Ben, Jofra and Stuart’s vision into reality in my home country will be my absolute honour.”
Ben Stokes on KL Rahul's association said, "I'm really excited to have KL coming on board at 4CAST. It's great to have someone who shows such an interest in everything we are about as a company and we are excited to partner and explore business opportunities in South Asia together. KL is a thought leader in the athlete community, has a huge following, a massive fan base and we're excited to bring them along on the journey as well."
The company was founded to pioneer a new model of value creation in business by harnessing the power of an athlete collective to develop enterprise opportunities, produce high-quality exclusive media, and add value to investments.
This approach enables athletes to pool their resources, knowledge, and expertise to identify and pursue promising ventures. By leveraging their collective influence and brand value, 4CAST enables athletes to drive positive change and create an impact beyond the sporting space.