Indian gaming commerce platform PlaySuper raises $1 million to expand its rewards-as-a-service model

PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in a seed funding round to expand its rewards-as-a-service model across India and Southeast Asia.

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The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.

Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper embeds real-world rewards directly inside mobile games, helping free-to-play and skill-based titles unlock sustainable monetisation without disrupting gameplay. Instead of relying on intrusive ads or volatile cash incentives, the startup enables players to earn branded rewards - from gift cards to consumer products- while they play, driving higher retention and engagement for studios. 

It claims to have crossed $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetisation.

“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, Co-founder & CBO, PlaySuper.

Krish Anurag, General Partner at Chimera, said, “We see gaming commerce as the next big monetisation unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetisation for free-to-play and skill-based games across India and SEA.”