Indian premium haircare brand &Done raises Rs 6.5 crore in funding led by All In Capital, M.G. Investments

Indian premium haircare brand &Done has announced that it has raised Rs 6.5 crore in a pre-seed funding round led by early stage VC fund All In Capital. M.G. Investments and several angel investors also participated in the round.

Founded in 2025 by engineers turned serial entrepreneurs Saumya Yadav (IIT Delhi, Stanford GSB, ex- Founder, Udayy) and Atit Jain (BITS Pilani), &Done is building a category-creating professional haircare brand crafted for Indian hair types and weather.

Since launch, &Done has partnered with 1,500 stylists across 300+ premium salons in tier 1 cities, combining a salon-distribution strategy with a direct-to-consumer line of shampoo and conditioner for at-home care.

“Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations. As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe & Done is positioned to become a category-defining brand,” said Aditya Singh, Co-founder, All In Capital.

Saumya Yadav, Cofounder of &Done, added, “We are on a mission to bring science-backed, professional haircare solutions specifically made for Indian hair. Salons in India still rely on imported professional brands but Indian hair type and weather is different and consumers expect results, not just promises.Hence, we believe that it’s time for Indian hair to have its own high-performance, professional haircare brand.”

&Done said that its products are formulated with globally sourced active ingredients and tested to deliver visible repair results.