Infra.Market raises $50M in funding from existing investor MARS

Infra.Market, a Thane-based technology-enabled marketplace for on-demand construction materials, has raised $50 million in funding led by existing investor MARS Unicorn Fund, a joint venture between asset manager Liquidity Group and Japanese bank MUFG.

The new investment values the startup at $2.5 billion, retaining the valuation from its 2021 Series C funding round.

With this round, Mars Unicorn Fund and Liquidity Group have increased their total investment in the company to $100 million. Previously, the fund invested $50 million in Infra.Market in 2022.

What does Infra.Market do?

Founded in 2016 by Souvik Sengupta and Aaditya Sharda, Infra.Market is a technology-enabled marketplace for on-demand construction materials.

The startup leverages technology to enhance the procurement experience for all players in the construction ecosystem, offering products such as ready-mix concrete, fly ash, and construction chemicals.

It caters to both institutional customers (B2B) and retail outlets (D2R) and operates flagship stores for smaller stores and dealership stores for retail customers.

Why is this investment significant?

This investment is significant as it comes amidst a substantial increase in allocation for infrastructure projects under the National Infrastructure Pipeline, which has planned projects worth $2 trillion to be deployed over the next few years. 

“We continue to build on our vision of creating India’s largest multi-product construction materials brand and transforming the construction materials supply chain, not only in India but also globally,” said Souvik Sengupta, Founder and CEO of Infra.Market.

Expanding to newer global markets

Infra.Market plans to use the fresh proceeds to cater to newer global markets and boost its presence across product verticals, especially in its chemical vertical.

The startup recently launched a new platform, Chemical.Market, focused on the chemical industry. 

The startup claims that it has increased its supply to retail outlets in the last 12 months, supplying businesses in 20 Indian states and exporting to Dubai, Singapore, and Italy. It has also expanded its client base to include markets such as Bangladesh, Malaysia, Singapore, and Dubai. 

Northcote Luxe FinBrokers advised Infra.Market on the transaction.