InMobi, a global consumer technology company, has raised $100 million in debt financing from MARS Growth Capital, a joint venture between MUFG and Liquidity Group.
“AI is the bedrock of both InMobi’s consumer and enterprise businesses, and we are using it to power the revolutionary lock screen experiences and InMobi Advertising’s platforms. We are reimagining how ads can be made truly native by driving superior engagement and outcomes for consumers, advertisers and publishers,” says Naveen Tewari, CEO of InMobi.
“We’re pleased to have the confidence and funding from MARS Growth Capital to further accelerate our growth trajectory.”
Focused on AI development and acquisitions
InMobi, the first Indian Unicorn, will use the raised capital to propel its artificial intelligence (AI) development and deployment efforts forward and fund potential AI-focused acquisitions.
The company has transformed how people interact with mobile devices and has been working with AI and machine learning for over a decade.
InMobi said it aims to create more personalized and immersive ways for brands to engage with consumers, going beyond traditional advertising methods.
InMobi's subsidiary companies
Glance, OneLouder Apps, Gambit Sports, and Appsumer are some of its subsidiary companies.
Glance, an AI-powered content discovery platform, delivers personalized content and entertainment directly to users’ smartphones, creating more interactive and immersive journeys.
InMobi Advertising offers responsible, data-driven media solutions that empower brands to connect with their audiences through impactful, targeted ads.
What did investors say?
“Liquidity, through its JV with MUFG, MARS Growth, is committed to growing the Asian tech ecosystem,” says Ron Daniel, Co-Founder and CEO, Liquidity Group and CEO, MARS Growth Capital. “As one of our largest transactions to date, this financing will help fuel InMobi's next phase of AI-led growth.
MARS Growth Capital invests in future-ready AI platforms in APAC and Europe. Backed by Liquidity Group’s experienced team of entrepreneurs and data scientists, machine learning, MARS Growth Capital is a leading option for high-performing global technology companies in a new age of funding.
“AI is redefining the way businesses operate and create value, and InMobi is well-positioned to leverage its capabilities across multiple spaces in consumer and advertising technology,” says Navas Ebin, Head of APAC, Managing Director at Liquidity and MARS Growth Capital.
“A business of InMobi’s scale requires an agile tech-driven growth partner. We're thrilled to work with InMobi to power their next wave of innovation in AI and consumer internet verticals.”