Interoperable last-mile logistics platform Pidge raises Rs 120 crore in funding led by La Vida es Chula

Pidge, a supply marketplace and interoperable last-mile logistics platform, has raised Rs 120 crore in growth funding led by La Vida es Chula (LVEC), the entrepreneur-led fund founded by Thomas Meyer. Existing investors also participated in the round.

The startup will use the capital to support deeper expansion into Tier 2 and Tier 3 cities, strengthening of its product and technology stack, and pilot projects for its logistics operating system in select international markets.

Founded in 2019 by Rushil Mohan and Ratnesh Verma, Pidge positions itself not as a delivery firm but as a logistics operating system. Its platform integrates a brand’s internal fleet with regional vendors and third-party logistics providers. By doing so, Pidge aims to give businesses a single layer for routing, visibility, allocation, analytics and vendor interoperability.

Its proprietary stack includes Titan, an AI-led allocation engine, and MORRE, both of which power what the startup describes as its reliability engine. According to Pidge, Titan’s second version has reduced allocation times to under 30 seconds, compared to the one minute forty seconds that is standard across the industry.

The startup works across quick commerce, retail, pharma, apparel, e-commerce and F&B. It claims to serve more than 20,000 brands across over 50 cities through an interoperable network that connects organised logistics with India’s largely unorganised supply base.

Ratnesh Verma, Founder & CEO, Pidge, said, “As India manifests its vision of single-digit logistics costs and 2x e-commerce every 3 years, Pidge is poised to be the foundation for that growth with the country’s largest, interoperable, last-mile logistics platform. This capital accelerates new propositions and markets and doubles down on efficient, sustainable, scalable growth.”

Thomas Meyer, Founder & CEO, LVEC and Desigual, said, “I am excited to be a part of Pidge and have always backed founders who compound value with discipline. Ratnesh, as an accomplished global business leader, has built Pidge with intent. I have full confidence in the technology and team he has built to continue to stay ahead as e-commerce in India changes.” 

“LVEC is an entrepreneur-led capital; we partner with founders by opening doors, sharing company-building experience, and staying the course through to strong outcomes. We believe in the Indian growth story and see the potential in Pidge to set a new standard of reliability for Indian commerce. Their compliance, governance, technology, and innovation are impressive.”