Jaipur-based D2C women’s apparel brand FASHOR raises $5 million

FASHOR, a direct-to-consumer (D2C) women’s apparel brand, has raised $5 million in funding from Blume Ventures in a mix of primary and secondary transaction.

The startup plans to use this investment to fuel its omnichannel growth, enhance its brand presence, and strengthen its supply chain.

What does FASHOR do?

Founded in 2017 by Vikram and Priyanka Kankaria, FASHOR offers trendy Indian and Indo-Western clothing for women. The brand has primarily operated online but has been making strides to establish a robust offline presence.

With this round of funding, It intends to open over 100 exclusive brand stores across the country in the coming years. 

Leadership comments

“This investment marks a significant milestone for our company, and we are delighted to welcome a pedigreed fund like Blume Ventures to our cap table. We are excited to leverage this partnership to drive our next phase of growth, with a continued focus on delivering exceptional value to our customers," said Kankaria.

Sajith Pai, Partner at Blume Ventures, said, “At FASHOR, Vikram and Priyanka have created a strong brand addressing whitespace in the masstige festive & occasion wear category. We look forward to partnering with them on the next phase of their journey, expanding the brand’s presence across offline channels and helping scale supply chains to support this growth.”

FASHOR recently announced that Bollywood actress Sara Ali Khan would be its inaugural brand ambassador. The partnership was unveiled through a campaign titled "Dil Se Indian," which aims to resonate with the brand's core values and its target audience.

Sprout Capital and Private Circleserved as the financial advisors for the transaction.