Jason Kothari’s Mythik raises $15 million from a group of investors, including SRK's Family Office

Jason Kothari’s new startup, Mythik, has raised $15 million in a seed funding round, which it claims is the largest ever in India’s media technology space. The tech-first global entertainment startup says it aims to bring Eastern mythology, history, and folktales to a worldwide audience for the first time, with a vision to create the “Disney from the East.”

These ancient stories, which have a built-in global audience of 3.5 billion people, will be brought to life in a modern, immersive way using cutting-edge technology, the company said.

The round saw participation from a group of investors, including Sakal Media Group, BITKRAT, Venture Catalysts-backed VC Grid, Visceral Capital, Jason Kothari (Former CEO of Freecharge), Shah Rukh Khan’s Family Office, Patni Family Office, His Excellency Saif Saeed Ghobash, Polygon co-founder Jaynti Kanani, Tridiagonal AI founder Pravin Jain, Marc Younan, and Courtside Ventures co-founder Deepen Parikh.

Other investors include Samir Vora, Group CEO of Enam Asset Management; Samarth Parekh; Anurag Goel, Co-founder of Cactus Ventures; Nishant Aggarwal, Owner of Avighna Group, among others.

"We are excited about the world-class and strategic investors we have brought together and look forward to realizing Mythik’s vision and mission to bring Eastern mythology, history and folktales to the forefront of global entertainment and inspire happiness, peace and hope," said Jason Kothari, Founder of Mythik.