Kids’ drinkware and foodware-focused D2C brand Rabitat raises Rs 40 crore

Rabitat, a direct-to-consumer (D2C) brand focused on safe and kids’ drinkware and foodware, has raised Rs 40 crore (approximately $5 million) in a Series A funding round.

The round, completed in two tranches, was led by RPSG Capital Ventures and DSG Consumer Partners, with participation from a group of strategic investors including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, and AG Ventures. Notable angels and founders from The Souled Store, Curefit, and LivSpace also took part in the round.

Founded by brothers Sumit and Siddharth Suneja, Rabitat has built a niche by focusing on safety and functionality while meeting the aesthetic preferences of modern parents. Its range includes BPA-free, non-toxic sippers, bottles, and lunch boxes designed for daily use by young children.

With over 200,000 families already using its products, Rabitat plans to utilize the new capital to deepen domestic manufacturing partnerships, expand its design pipeline, and bolster consumer trust in an underpenetrated category estimated to be worth Rs 27,000 crore ($3.3 billion).

“We’re grateful to see so many parents choosing Rabitat, with over 2 lakh families bringing our products into their homes,” said CEO Sumit Suneja. “This capital will fuel our next phase of growth where we will strengthen partnerships with Indian manufacturers and launch thoughtful new designs as well as build deeper trust with our customers.”

Siddharth Suneja, co-founder and chief business officer, said, “We’re building a brand that truly solves for the well-informed and deeply conscious parents of today. Our products are high quality, durable, made with BPA-free non-toxic premium materials as well as aesthetically pleasing and fun for kids.”

Abhishek Goenka, Managing Partner at RPSG Capital, said, “Sumit and Siddharth understand the pulse of India’s new-age parents and are building Rabitat at the intersection of safety, design, and everyday utility. This category is still underpenetrated and is calling out for new players to drive innovation and not just follow existing trends.”

DSGCP Partner Hariharan Premkumar added, “Rabitat is building for informed parents who care deeply about what touches their child’s food—prioritizing safety, durability, and thoughtful design. With BPA-free materials and globally certified standards, Sumit and the team are creating products that parents trust and kids use every day.”

Accurize served as the exclusive financial advisor for the round, with legal counsel led by Antares Legal.