Kids’ lifestyle brand Famyo raises Rs 4 crore in funding from IAN Angel Fund, others

Famyo, a Bengaluru-based kids’ lifestyle brand that transforms everyday essentials into cool collectibles, has raised Rs 4 crore in a seed funding round led by IAN Angel Fund, with participation from Shivali Vij, Deepank Kumar, Pratik Mathurkar and Uday Sodhi as lead investors. Chennai Angels, Stoffer Norden also co-invested. 

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Founded by Karishma Seetharaman and Ritvik Raj, Famyo claims to have crossed an ARR of over Rs 12 crore, is growing at 40% quarter-on- quarter and demonstrating strong emotional resonance with both kids and parents. 

Ritvik Raj, CEO & Co-founder, said, “IAN’s investment allows us to double down on our vision of building India’s first global kid-first brand. We’re expanding into new categories, strengthening our design IP, and creating a world where kids love what they use.” 

Padmaja Ruparel, Co-founder, IAN Group, said, “India’s kids’ segment is wide open. Parents are spending more, kids are demanding better, but few brands are truly listening. As incomes rise, so do children’s aspirations. To meet their needs, Famyo leans on a design-first, character-led approach. We believe they’re building for India’s next-gen consumers.” 

“At The Chennai Angels, we are impressed by Famyo’s strong vision, product quality, and rapid growth trajectory. Karishma and Ritvik bring a rare blend of creativity, operational discipline, and market insight to the kids’ lifestyle segment. With a sharp focus on design, sustainability, and brand storytelling, Famyo is well-positioned to scale from a promising startup into a category leader, and we are delighted to back their journey.” – Sathishkumar Anavangot, Investment Director, The Chennai Angels & Former Managing Director, Henkel India Ltd. 

The startup will use the funds to develop new proprietary IP and character design, build performance and influencer-led marketing engines, and hire key management talent across creative, growth, product design, and supply chains. 

Over the next 12 to 24 months, it aims to scale its brand fourfold, strengthen its design and IP portfolio, improve supply chain agility, and introduce collectible-led seasonal drops and collaborations to increase stickiness and delight among young customers. 

Unlike typical D2C brands, Famyo operates more like a toy or fashion label, where collectibility and emotional resonance drive repeat purchases.