Kids personal care brand Tuco Intelligent raises $2 million in a seed round

Tuco Intelligent, a personal care brand that caters exclusively to children, has raised $2 million in a seed funding round led by Fireside Ventures and Whiteboard Capital.

Several prominent investors, including the Suashish Group, led by Ashish Goenka, and angel investors such as Vijay Nehra and Arjun Purkayastha, also participated in the funding round. Other ba

Tuco Intelligent, a personal care brand that caters exclusively to children, has raised $2 million in a seed funding round led by Fireside Ventures and Whiteboard Capital.

Several prominent investors, including the Suashish Group, led by Ashish Goenka, and angel investors such as Vijay Nehra and Arjun Purkayastha, also participated in the funding round. Other backers involved have previously invested in successful brands like Mamaearth, Sugar, Pilgrim, Whole Truth, and Mokobara.

What does Tuco Intelligent do? 

Founded in 2023 by Aishvarya Murali, Tuco Intelligent focuses on providing natural and sustainable personal care products specifically for children aged 4 to 12.

The startup aims to address the growing personal care needs of kids in this age group, offering products that are both safe and environmentally friendly.

The product line includes essentials such as soaps, lotions, creams, deodorants, and even makeup, ensuring that children’s unique skincare needs are met with care and quality.

Tuco Intelligent claims that all of its products are packaged in materials that are 100% reclaimed from landfills and the ocean. This initiative aims to not only provide safer personal care options for children but also to contribute to a greener planet. 

Tuco Intelligent’s market presence  

Tuco Intelligent’s range of personal care products is available on its official website and on major online marketplaces such as Amazon, Flipkart, Myntra, Nykaa, and Firstcry. 

Fireside Ventures, a lead investor in this round, has a track record of supporting high-growth consumer brands, having previously invested in brands like Mamaearth, boAt Lifestyle, Yogabar, and The Sleep Company. Whiteboard Capital, the other lead investor, has backed innovative companies such as Atomberg, Cred, and Jupiter.