Kids' personal care brand Tuco Kids raises $4 million; co-founder says, 'Kids deserve the truth about...'

Tuco Kids, a kids’ personal care brand for children aged 3-13, has raised $4 million in a Series A funding round led by RTP Global, with participation from existing investors Fireside Ventures, Whiteboard Capital and MG investments.

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The startup will use the raised capital to deepen its brand presence, product innovation, and expand its presence across both online and offline channels.

Founded in 2023 by Aishvarya Murali (ex-Unilever, Ola, ZestMoney, Furlenco), Tuco Kids offers a range of products, including soaps, lotions, creams, skincare, and deodorants. The startup claims that its products are packaged in 100% landfill- and ocean-reclaimed plastic.

Its portfolio spans hair care, bodywash, soaps, face creams, sunscreens, mosquito repellents, kids makeup, deodorants, kajals, and curated gift packs. Tuco sells products through its own D2C platform and marketplaces such as Amazon, Flipkart, Nykaa, Myntra, FirstCry, Blinkit, Zepto, and Instamart.

"Kids deserve the truth about what goes on their skin. That's what Tuco has always stood for, complete transparency and products made specifically for their unique needs," said Aishvarya Murali and Chanakya Gupta, Co-founders at Tuco Kids.

"With RTP Global joining us as partners, we're ready to take this belief to more families across India, scaling our mission to provide safe, natural, and age-appropriate personal care that kids can trust and parents can feel good about.”

Tuco further claims to have grown 10x and served over 2 lakh parents across the country. It recently appointed Chanakya Gupta, a former executive at Curefit and Flipkart, as Co-founder to spearhead growth and scale business operations.

“Tuco is unlocking a high-potential, underserved category with purpose,” said Pavitra Gupta, Director, RTP Global.

“They are creating this market through sharp product innovation and deep consumer insight, evident in the trust they are building with both mothers and kids. With brand-first thinking and deep operator experience, Aishvarya and Chanakya are uniquely positioned to scale and shape this category for the long term.”

"Tuco Kids is one of the first successes from our Early Venture investment program and has demonstrated strong traction over the past year," said Adarsh Menon, Partner, Fireside Ventures. "We are very happy with how the team has built a clear proposition in this underserved space. We're excited to continue partnering with them as they scale and shape this category."