KiranaPro raises pre-seed funding to revolutionise quick commerce for kirana stores and supermarkets

KiranaPro, a quick commerce app dedicated to empowering local Kirana stores and supermarkets, has raised an undisclosed amount in a pre-seed funding round.

The funding round saw participation from a mix of angel investors and early-stage venture firms, including Unpopular Ventures, Blume Founders Fund, Snow Leopard Ventures, angels including Yatish Talvadia (MilkBasket) and Vikas Taneja (Boston Consulting Group)

The investment would help the startup transform the local commerce landscape, enabling hyperlocal, ten-minute delivery for a vast network of customers across India.

KiranaPro's market presence

Since its inception, KiranaPro has focused on building emotional bonds—hope, trust, and reliability—with local store owners and consumers.

The startup's online platform operates on a revenue model that offers flexible options like daily rates or per-lead fees. 

By establishing dedicated counters in supermarkets for ten-minute ONDC-powered deliveries, KiranaPro allows local businesses to compete directly with major e-commerce companies, all while prioritizing customer experience.

Purpose of fundraising

KiranaPro plans to use the raised capital to strengthen its operational infrastructure, refine its tech platform, and expand its dedicated ONDC counters in supermarkets, ensuring seamless order pickups and ultra-fast deliveries.

Leadership comments

"With this investment, KiranaPro is more than just a quick commerce app; it’s a lifeline for Kirana store owners and a promise of speed and reliability for customers," said Deepak Ravindran, the co-founder and CEO of KiranaPro.

"This funding round underscores the belief our investors have in KiranaPro’s unique value proposition and our vision to elevate local businesses through cutting-edge technology," said Dipankar Sarkar, co-founder and CTO of KiranaPro.

Deepak Ravindran, co-founder of KiranaPro, previously founded Lookup in 2014, a platform designed to connect businesses and customers through chatbots. At the time, chatbots were a novel technology with significant investor interest.

Lookup raised over $3 million from investors such as Khosla Impact and Catamaran Ventures before being acquired by NowFloats in 2015. NowFloats was later acquired by Reliance