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KisaanSay, a direct-from-origin food brand that partners with farmer collectives across India, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform.
The round also saw participation from senior leaders in the food industry.
What does KisaanSay do?
Founded by Nitin Puri, Manoj Karki and Vaishali Mehta, KisaanSay focuses on bringing clarity and authenticity to the food supply chain by sourcing, minimally processing and packaging products at the origin.
With more than 80 products across 12 categories, the startup works on a co-brand and co-profit partnership model with 20 farmer collectives, representing over 50,000 farmers.
Its omnichannel distribution includes e-commerce platforms, direct-to-consumer channels and retail stores in the Delhi NCR region.
By prioritizing transparency and fair practices, KisaanSay aims to create a win-win scenario for farmers, who benefit from better incomes, and consumers, who receive healthier, tastier food options.
Focused on scaling operations
KisaanSay plans to use the fresh funds to scale its operations, expand its product portfolio and strengthen distribution networks. The funding will also go toward boosting marketing efforts and building a dedicated team to support the company’s growth.
Leadership comments
“I am super excited to welcome Jungle to the KisaanSay family. From the time we signed the term sheet to the time this transaction was consummated, Amit and RIshab have been extremely helpful in helping us navigate the journey, and now that they are formally in, we are doubly delighted to have them on board. Vaishali, Manoj, and I are very positive about the intent and expertise of Team Jungle to steer us through our Idea to IPO journey,” remarked Nitin Puri, Co-Founder of KisaanSay.
Rishab Malik, Partner, Seed Investments, added, “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. India also lacks a provenance-based consumer brand that brings authentic, pure, and high-quality products from different regions where these products are best grown. What stood out to us was the team’s ability to align purpose with scale, building a model that delivers value to both sides of the ecosystem.”