Marquee investor Ashish Kacholia, others invests Rs 25 crore in premium travel luggage brand EUME

Premium travel luggage and accessories brand EUME has raised Rs 25 crore in a Series A funding round led by marquee investor Ashish Kacholia, with participation from existing seed investors, including Pradeep Rathod of Cello Group and Prithviraj Kothari of Arvog Financial. 

Kacholia is also a returning investor, having previously invested in EUME’s Rs 15 crore pre-Series A funding round in June last year. EUME said it will use the raised capital to scale its retail presence across India, build a stronger team, ramp up marketing efforts, and enhance working capital.

As part of its aggressive offline expansion strategy, the startup will open three new flagship stores in Bengaluru - Mall of Asia, Mumbai - Oberoi Sky City, and Hyderabad - Sarath City within the next 45 days, solidifying its physical retail footprint in key metro markets.

"EUME has consistently demonstrated not just bold vision but the ability to execute with precision and originality. My continued investment is a reflection of the deep conviction I have in the brand’s potential to redefine travel luggage for a new generation," said Ashish Kacholia, lead investor.

"Their mindset, quality and design language is innovative and second to none — I believe EUME is a long-term winner in the making."

The startup is now preparing to more than double its product portfolio across categories, with a focused push on premiumisation — a fast-growing segment in India’s travel and lifestyle market. With rising incomes among India’s urban population, consumer data points to strong demand for premium-priced offerings — a trend EUME says it is capitalising on by doubling down on design, quality, and innovation to meet the growing appetite.

"We will not compromise on brand appeal under any circumstance. At EUME, we aim to bring next-level product innovation rooted in convenience, without reinventing the wheel. Our focus is to pair that with striking, aspirational marketing that positions EUME as the go-to brand for every travel need across demographics," said Naina Parekh, founder of EUME.

Pranay Parekh, co-founder added, “EUME’s sales channels are rapidly expanding. While we’ve seen robust growth online, our thoughtfully crafted price points are also well received in-person — and that’s where offline becomes key. We’re already present at select retail touchpoints and are actively scaling that footprint. Additionally, we’ve partnered with several companies as their official gifting partner, reinforcing EUME as a preferred choice in both B2C and B2B spaces.”