Korean-inspired fashion accessories brand Estailo raises Rs 75 lakh from Wolfpack Labs

Estailo, a Korean-inspired D2C fashion accessories startup, has raised Rs 75 lakh in seed funding from venture studio Wolfpack Labs. The investment comes as the brand expands its digital and retail footprint across India, while positioning itself as a high-frequency, low-ticket player catering to young, style-conscious consumers.

Launched in 2023, Estailo claims to be processing over 1,500 orders daily on its platform, buoyed by a catalogue of trend-led and affordable accessories priced to appeal to the Gen Z and millennial cohort.

The brand operates with a 70-member team, 90% of whom are women—a composition that founder and CEO Sangeeta Dudeja says has shaped both the creative process and customer empathy. In addition to investment, Wolfpack Labs has also been instrumental in strengthening Estailo’s operational back-end, from streamlining workflows to refining supply chains.

In the three months following the fundraise, the startup said it recorded a 100% increase in revenue and significant growth in repeat customers.

Dudeja attributed the traction to a combination of affordability, design relevance, and D2C efficiency. “Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability,” she said.

“With Wolfpack’s strategic insight and operational expertise, we have seen measurable results. Looking to the future, our focus is on scaling thoughtfully across cities and quick commerce platforms, while upholding our core values of creativity, accessibility, and sustainable growth.” 

The startup’s model leans heavily on rapid product experimentation and digital engagement, while preparing for offline expansion. Estailo is exploring newer sales channels and product formats as part of its next phase, and plans to enter high-conversion spaces such as quick commerce and pop-up retail.

Aakash Anand, Founder of Wolfpack Labs, described Estailo as “one of the most promising consumer brands” the firm has encountered. “In under two years, Sangeeta — as a solo founder — along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale,” Anand said.