Leezu’s raises funding to revolutionize India’s sexual wellness market

Leezu's, an intimacy and pleasure products brand, has raised an undisclosed amount in a pre-seed funding round from investors.

While the exact amount remains undisclosed, the startup plans to use the raised capital to expand its innovative product line and enter new markets.

Leezu's offerings

Founded in 2023 by Leeza Mangaldas, Leezu’saims to create a pleasure-positive culture in India through its range of sexual wellness products

The brand combines sexuality educator Leeza Mangaldas’ expertise in pleasure products and education with Bozzil CEO Hanna Strömgren Khan’s experience in brand building.

It aims to eliminate the stigma surrounding sexuality and pleasure by offering locally relevant sexual wellness products and educational resources.

"My vision is for sex toys and lubricant to become as widely available, affordable, and destigmatized as any other everyday wellness item—like toothbrushes or face wash. I want sexual wellness and pleasure to become more gender-equal, inclusive, and accessible for all. My hope is that conversations about pleasure become something people are eager and happy to engage in, without embarrassment," Mangaldas said.

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Market presence

Leezu's claims that within the first year of operations, it has witnessed 5x growth, driven by the the popularity of its best-selling products, including the Pyaari massager, Toofan stroker, and Love Jelly personal lubricant.

"My goal is for Leezu’s to be at the forefront of a pleasure revolution. From the inception of my digital platforms seven years ago, my overarching vision has been to create a world where all sexual experiences are consensual, safe, and pleasurable," Mangaldas added.

Enhancing distribution channels

With this funding, the startup now aims to accelerate product development, broaden its catalogue, and optimize distribution channels for further growth.

"We are thrilled to announce our successful fundraise with Leezu’s, which will enable us to expand and scale up our product range, team, and distribution channels and further accelerate our brand’s growth,” said Hanna Strömgren Khan.