Luke Coutinho and Narendra Firodia invest $1 million in You Care Lifestyle

Serial entrepreneur Luke Coutinho and eminent promoter Narendra Firodia have invested $1 million in You Care Lifestyle (YCL), an independent verification platform that conducts third-party lab tests on food, skincare and other health & wellness products to verify ingredients and quality.

The funding would be utilized to strengthen the processes for verification and authentication of products to ensure a high standard of reliability.

Investing in emerging clean bands

Additionally, part of the funding will be used to support and invest in emerging clean brands, the release notes.

Mumbai-based YCL also aims to expand its offerings and plans to onboard brands and will look to test and verify approximately 90-100 brands across the food and cosmetic sectors by the end of 2025.

Leadership team

You Care Lifestyle has been co-founded by Luke Coutinho and Narendra Firodia. Luke Coutinho is a serial entrepreneur and is the founder of Luke Coutinho Holistic Healing Systems and Lifeness Science Institute and has also co-founded GoQii.

Narendra Firodia is a well-known investor and social entrepreneur. He has invested in diverse industries like Telecom, Healthcare, Hospitality, Infotainment, Real Estate, Web Platforms and Mobile Applications, Sports and many more. He has successfully funded and steered multiple startups in tier 2 and 3 cities.

Speaking about the venture, Luke Coutinho, Founder of You Care Lifestyle, said, ”India’s consumer landscape is evolving, and with that comes a responsibility to ensure that people have access to genuinely clean and high-quality products. With YCL, our goal is to bridge the gap between authenticity and consumer trust by creating a rigorous and reliable third-party verification system. We are not just investing in a business; we are investing in a movement that champions ethical brands and empowers consumers to make informed choices. This is the future of clean commerce, and we are excited to build it."

The launch of this new venture, 'You Care Lifestyle,' comes with the vision of creating a trustworthy third-party verification platform that not only addresses critical issues like mislabelling and misinformation but also drives a behaviour shift towards informed consumer choice.

YCL aims to empower brands to prioritise health-conscious products and to uphold the highest quality standards and consumers to prioritise health-conscious decisions and inspire them to make choices of authentic products.