MIDASX parent firm Vijya Fintech raises Rs 12 crore in seed funding round

Vijya Fintech, the parent company of the flagship platform MIDASX, has announced the closure of its Rs 12 crore seed funding round as it aims to build what it calls India’s first open-architecture, AI-driven B2B2C multi-asset marketplace.

The latest round brings the company’s total funding to Rs 27 crore, from family offices and UHNIs.

Founded by Rajesh Soni, Aakash Bansal, and Paresh Paladiya, Vijya Fintech claims to have onboarded over 1,500 distributors and serve more than 5 lakh investors across India. MIDASX is an open-architecture, multi-asset marketplace empowering financial distributors and advisors.

“Our mission has always been to empower financial intermediaries with next-gen, AI-driven, open-architecture technology that allows them to remain independent, compete, and win in a digital-first world...To further bolster its leadership and AI capabilities, Anil Gupta has joined as Co-Founder & Chief Investment Strategist (AI Lead). With over 18 years of experience in quantitative investment strategies and AI-driven analytics, Gupta will spearhead MIDASX’s AI innovation and investment strategy initiatives,” said Aakash Bansal, co-founder and CEO of MIDASX.

The startup plans to use the funding to enhance its tech stack, expand team, scale operations across India, and accelerate rollout of marketplace, bringing together stock baskets, research calls, corporate FDs, LAMF and LAS, MF model portfolios, bonds, MLDs, and unlisted equities under one ecosystem. 

The next phase will expand into insurance, PMS, AIF, international equities, estate & tax planning, commodities, enabling distributors, and advisors. 

Notably, Vijya Fintech has also acquired an AI startup to enhance the technology stack to embed advanced AI tools, including portfolio health scoring, predictive analytics, simulation engines, and walk-forward analysis.

Anil Gupta, Co-Founder & Chief Investment Strategist (AI Lead), added, “I’m thrilled to join MIDASX at this transformative stage. With the integration of next-generation AI tools, we aim to revolutionize how product manufacturers, financial intermediaries, and investors connect and collaborate on a unified platform. MIDASX is poised to set a new benchmark in intelligent, inclusive, and scalable wealth management.”

Arete Securities acted as the exclusive financial advisor for this transaction, providing end-to-end strategic and fundraising advisory support.