Mithila Foods, an FMCG startup focused on Bihar-based food products, raises Rs 1.5 crore

Mithila Foods, an FMCG startup rooted in Bihar’s culinary traditions, has raised Rs 1.5 crore in a seed funding from AJVC, the investment firm founded by venture capitalist Aviral Bhatnagar.

Advertisment

The startup will use the raised capital to expand distribution, strengthen supply chains, and introduce new product categories inspired by regional food culture.

Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods offers staples such as sattu, roasted chana, makhana, and katarni chuda. The brand caters to local consumers in Bihar while also reaching urban buyers across India.

In less than five months of operations, the startup has reported rapid scale-up, with annualized revenue of Rs 3 crore, more than 20 stock-keeping units, and a customer base of over 25,000 spread across 4,000 pin codes.

Starting from a warehouse in Dumka, Mithila Foods has extended its footprint nationwide through e-commerce platforms including Amazon and Flipkart, alongside offline retail in tier-I and tier-II cities.

AJVC, which follows a standard investment strategy of providing Rs 1.5 crore for a 9 percent equity stake in early-stage startups, has so far backed nine companies across AI, B2B, consumer brands, and consumer technology. The firm closed its first Rs 100 crore fund in March, with a mandate to support startups in pre-seed stages across India, including ventures emerging from less-represented regions such as Assam and Jharkhand.