Mobile game publisher Felicity Games raises $3 million in a seed funding round

Mobile gaming publisher Felicity Games has raised $3 million (roughly Rs 25.8 crore) in a seed funding round led by 3one4 Capital, with participation from Singapore’s T-Accelerate Capital, Japan’s MIXI Global Investments, and existing backers DeVC and Visceral Capital.

Notably, the startup also counts Swiggy co-founders Sriharsha Majety and Nandan Reddy, CRED CEO Kunal Shah, and Kratos Studios co-founder Manish Agarwal among its investors.

Purpose of fundraising

The Bengaluru-based startup, founded in 2023 by Anurag Choudhary, said the fresh infusion of capital will enable it to broaden its publishing infrastructure and deepen partnerships with local game studios, aiming to bring more high-performing titles to global audiences.

“This fundraise fuels our mission to double down on innovation, partnerships, and growth,” said Choudhary, Felicity Games’ founder and CEO. 

“We’re building the next generation of global gaming successes from India. “At Felicity, we take a tech-driven, execution-focused approach to systematically identify and scale global hits. By tapping into India’s studio ecosystem and top global talent in UA, Monetization, and Live Ops, we’re accelerating learning and innovation. This fundraise fuels our mission to double down on innovation, partnerships, and growth.”

Felicity Games' market presence

Felicity Games, which focuses on publishing hybrid-casual mobile titles, claims to have surpassed $1 million in annual recurring revenue (ARR) and crossed the one-million-download milestone across its top two games, Seek & Find and Nova Solitaire. 

Since November 2024, it claims to have quadrupled gross revenue, reaching $100,000 in February 2025.

The startup's strategy involves scaling existing games and testing additional titles by the end of next year, with the goal of helping more Indian studios break into the highly competitive global gaming market.

Shifting landscape for mobile gaming

The investment comes amid a shifting landscape for mobile gaming, influenced by rising smartphone penetration and changes in digital advertising guidelines.

“The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetized,” said 3one4 Capital Vice President Sonal Saldanha. “These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution.”

Partnerships

In 2024, Felicity partnered with more than 10 Indian studios to test and scale a range of titles, strengthening what it calls a “comprehensive, data-driven approach” to publishing. By leveraging analytics and operational expertise, the startup plans to streamline the path from conception to market success.

Choudhary said Felicity aspires to position India as a key player in a $180 billion global gaming sector, creating a supportive ecosystem for homegrown developers to compete internationally.