Mohali-based shoe care brand SHOEGR raises $100,000 in funding from PedalStart

Mohali-based shoe care brand SHOEGR has raised $100,000 in a pre-seed funding round from early-stage startup accelerator PedalStart.

The startup plans to use the raised capital to grow and scale its product portfolio, improve market and end-user reach, and to strengthen its awareness-building initiatives.

Additionally, it will focus on bolstering direct-to-consumer (D2C) presence by enhancing the e-commerce experience on its platform and facilitating new retail partnerships to allow its products to reach a wider audience.

SHOEGR's offerings

SHOEGR, co-founded by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, has introduced an extensive range of shoe cleaning, protection and storage solutions.

"We strongly believe that shoe care should not be seen as an afterthought, but become an integral part of one’s personal grooming regime and style. Going ahead, as we continue to take strides towards making shoe care seamless, more affordable and accessible for people across all ages, we envision creating a culture where shoes are not just worn but cared for and valued," said Anuj Sachdeva, Co-Founder of SHOEGR.

Market presence

Apart from its website, SHOEGR currently sells its products via platforms like Amazon, Flipkart, Myntra and Ajio.

The startup claims to have achieved Rs 50 lakh monthly sales in October last year and is projected to cross Rs 1 crore monthly sales in FY 2025-26.

“We are thrilled to invest in SHOEGR – a brand committed to addressing critical gaps in the footwear industry. Operating in a nascent-yet-high-potential segment, we believe SHOEGR is well-positioned to become a go-to brand for shoe care in India. We are excited to propel their growth story, and will continue to enable them in more ways shortly,” said Chintan Kalla, Founding Partner at PedalStart.