Mumbai-based oral wellness startup Salt Oral Care raises $1 million in funding

Mumbai-based oral wellness startup Salt Oral Care has raised $1 million in a pre-Series A funding round from Lotus Holdings, the family office of personal care major Lotus Herbals. The investment will be disbursed in two tranches and values the startup at a post-money valuation of Rs 46 crore (approximately $5.3 million).

Founded in 2022 by Karan Raj Kohli and Viraj Kapur, Salt Oral Care positions itself as a science-backed luxury oral wellness brand rooted in sustainability. Its product portfolio includes toothpaste and a glass-packaged mouthwash, with formulations that emphasise clinical efficacy, aesthetic refinement, and clean-label ingredients.

Purpose of fundraising

Salt Oral Care plans to use the raised capital to expand R&D capabilities, drive product innovation, strengthen brand and marketing initiatives, and support team growth and operational scalability.

"Our journey has been exciting, and having the Lotus Herbals team onboard is a huge win. Salt is now being benchmarked against global players — something very few Indian brands can claim," said Karan Raj Kohli, co-founder.

Kapur, the co-founder and CEO, added that the company has deliberately stayed away from discount-led growth tactics. With Lotus, we found a partner that shares our long-term vision for building a legacy brand," added Viraj Kapur.

Salt has grown rapidly in the past year, reporting a 448% year-on-year revenue increase. This growth, according to the founders, has been driven by high customer retention, strong direct-to-consumer (D2C) traction, and repeat purchases anchored in product performance.

This marks Salt's second external funding round, following an earlier raise of $358,000 from Saurashtra Capital and other angel investors.