Mumbai-based prebiotic soda brand Misfits raises funding to enhance production capabilities

Misfits, a homegrown prebiotic soda brand, today announced the completion of its seed funding round, raising an undisclosed amount from a consortium of prominent investors and early investors of Acko Insurance, Third wave coffee and Fox tail. 

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The round was led by Nu Ventures, seasoned angel investor Subba Rao Telidevara, Turiya Advisory Services’ Managing Bijoy Daga; and renowned corporate finance and strategic investment consultant Robert Pancras. 

Founded by brothers Aditya and Yash, Misfits claims to have introduced India's first prebiotic soda that combines bold taste with gut-friendly benefits. The brand's flagship product contains zero added sugar and are low in calories, positioning itself as a healthier alternative to traditional carbonated drinks.

It differentiates itself through plant-based ingredients, natural sweeteners, and zero preservatives. The startup's clean-label approach includes providing third-party lab reports, enabling informed consumer decision-making and building trust in the functional beverage space. 

Misfits plans to use the funding to enhance production capabilities, expand distribution networks, and accelerate market penetration across India. 

"We are thrilled to partner with investors who share our vision of revolutionising India's beverage landscape," said Aditya Pai, Co-founder of Misfits. "This funding validates our mission to provide consumers with a guilt-free alternative to sugar-loaded sodas while supporting gut health through innovative prebiotic formulation." 

Yash Pai, Co-founder of Misfits, added, "The investment will enable us to scale our operations and introduce new flavors while maintaining our commitment to clean-label ingredients and functional benefits. We're excited to build a brand that resonates with health-conscious consumers across India."

"Misfits represents exactly the kind of innovative brand that can transform traditional categories," said Venk Krishnan, Founder of Nu Ventures.

"The founders have identified a genuine market gap and developed a product that delivers authentic functional benefits while maintaining the taste profile consumers expect from carbonated beverages. Their approach to building a health-focused alternative in the soda category has tremendous potential for market disruption," said Subba Rao Telidevara, angel investor and former industry executive.