Myntra co-founder Mukesh Bansal's new startup Nurix AI raises $27.5 million

Mukesh Bansal, who co-founded Myntra and Cult.fit, recently launched his new AI startup, Nurix AI.

The startup, which is focused on building custom AI agents for enterprises, has raised $27.5 million in a funding round led by General Catalyst and Accel, with participation from Meraki Labs.

The latest funding comes from a combination of seed and Series A rounds, with $12.5 million from the seed round and the remainder from the Series A round.

Purpose of fundraising

Mukesh Bansal, who co-founded Myntra and Cult.fit, recently launched his new AI startup, Nurix AI.

The startup, which is focused on building custom AI agents for enterprises, has raised $27.5 million in a funding round led by General Catalyst and Accel, with participation from Meraki Labs.

The latest funding comes from a combination of seed and Series A rounds, with $12.5 million from the seed round and the remainder from the Series A round.

Purpose of fundraising

Nurix AI plans to use the raised capital to expand its technological capabilities and scale its operations across Asia and North America.

The startup also plans to grow its AI research and development, aiming to build long-term partnerships with hardware and AI product companies.

What does Nurix AI do?

Nurix AI specializes in creating AI agents with human-like voice and reasoning capabilities.

The startup focuses on transforming enterprise productivity and customer experiences through AI-native solutions that integrate seamlessly into existing workflows.

Mukesh Bansal, the Founder and CEO of Nurix AI, said, "AI is at the inflection point with the promise of completely transforming how work happens in the enterprise. At Nurix, we envision a future where AI agents, guided by human expertise, handle a significant portion of tasks, driving unprecedented gains in productivity and quality. India has deep AI talent to be at the forefront of this transformation, and we are super excited to build India's leading AI team to drive this charter."

It develops platforms for multi-modal agent deployment, combining AI technology with human oversight for scalable, personalised solutions.

Nurix AI's AI-led, human-augmented customer experience solutions enable enterprises to engage in more efficient, highly personalised conversations with their customers.

By merging AI's strengths with human empathy and reliability, the startup offers scalable interactions that enhance both productivity and customer satisfaction.

Investor comments

Subrata Mitra, Partner at Accel, said, "AI is becoming a transformative force in enterprise operations. Nurix addresses the key challenge of integrating AI into existing workflows, balancing precision with human empathy. With GenAI accelerating AI adoption, India is set to become an even bigger player in the global services industry. We are excited to continue our journey with Mukesh, a visionary founder with a remarkable track record."

“Enterprises need partners who deliver production-grade, customised AI solutions that are tailored to their unique needs,” said Deep Nishar, partner at General Catalyst.

“We believe that Nurix’s focus on practical, scalable implementations, combined with its entrepreneurial team’s proven track record, makes Nurix an essential partner for companies looking to harness the true power of AI.”