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Natural pet care brand Papa Pawsome raises $400K led by Indian Angel Network (IAN)

Vivek Vishwakarma
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Papa Pawsome

Papa Pawsome, the Indian natural pet care brand, today said it has raised $400,000 in a seed funding round led by the Indian Angel Network (IAN).

IAN investors such as Ajay Rajgarhia, KRS Jamwal, Jayant Mehrotra and Rohit Rajput also participated in the round, the release notes.

Nishita Agarwal, Co-Founder at Papa Pawsome, said, “The Indian market lacked effective and quality-driven pet hygiene products. Thus began the official journey of Papa Pawsome. Our mission is to strengthen the bond between pet parents and their adorable furry friends by providing products that are wholesome and don’t compromise on quality."

Scaling operations and offerings


Founded in 2019 by Nishita Agarwal and Nikita Agarwal, Papa Pawsome will use the raised capital for scaling operations, expanding offerings, and enhancing the overall customer experience. Additionally, the raised capital will expedite the development of cutting-edge products

The brand offers a comprehensive range of products designed to cater to the specific requirements of pet-centric households. 

It claims to have more than 25 SKUs ranging from hygiene essentials like shampoos, serums, massage oils, and training sprays to grooming services.

IAN Co-founder express the ability to harness technology

Padmaja Ruparel, Co-Founder of Indian Angel Network, said, “We believe in the team's ability to harness technology and make a significant impact in the pet care space. We are proud to be part of their journey and look forward to contributing towards their success. We are confident that this investment will help Papa Pawsome further its mission and bring about positive change in this landscape.”

Ajay Rajgarhia, Lead Investor said, “The pet industry is evolving rapidly post the pandemic and is going to be the next booming sector, similar to the baby industry. Papa Pawsome is a D2C brand that offers Natural Pet Care products which meet the evolving needs of pet parents and they are building a strong community of pet parents. Nishita and Nikita are both great entrepreneurs with relevant backgrounds and are working towards making Papa Pawsome an household name.”

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