Nazara Tech investing Rs 15 crore into its subsidiary Datawrkz

Nazara Technologies Ltd., a Mumbai-based gaming and esports company, has announced a strategic investment of Rs 15 crore in its subsidiary, Datawrkz Business Solutions Pvt. Ltd., to strengthen its footprint in the digital advertising space.

The investment involves a subscription to 4,959 Compulsorily Convertible Cumulative Preference Shares (CCCPS) of Datawrkz, each with a face value of Rs 1, as per a Share Subscription Agreement signed on Dec. 12, 2024.

The cash infusion will be executed in multiple tranches, ensuring compliance with legal and regulatory frameworks, Nazara said in an exchange filing. 

Enhancing capabilities and supporting growth

According to Nazara, Datawrkz would use the capital to fuel both organic and inorganic growth, enhance its capabilities, and expand its footprint in the digital advertising ecosystem.

The company specializes in programmatic advertising and ad monetization solutions for brands and publishers, a sector experiencing exponential growth due to the rapid digitization of businesses.

Founded in 2013 and headquartered in Bengaluru, Datawrkz has established itself as a significant player in adtech, with additional offices in the United States and Singapore.

The company offers tools like a Supply Side Platform (SSP) and Real-Time Bidding (RTB). Datawrkz also serves as an independent trading desk to power digital media strategy, planning and execution on behalf of its agency and brand clients in a transparent financial model. On the supply side, it drives higher yields for publishers through proprietary programmatic technology.

For the financial year ending March 31, 2024, Datawrkz reported a turnover of Rs 104.3 crore,